RoadHero Values

Compassion

We understand the stress of roadside emergencies and treat every customer with empathy and care.

Speed

Service in minutes, not hours. We know every second counts when you're stranded.

Trust

Every mechanic is verified and trusted. Your safety and security are our top priorities.

Community

Supporting Filipino mechanics and drivers, building a community where everyone thrives.


Our Team

Our Story

How a broken-down Tamaraw FX became the inspiration for RoadHero

"How many drivers go through the same ordeal? What if roadside assistance could be affordable, fast, and trustworthy?"

Tamaraw FX

Elijah's passion for cars began at home. At 18, he inherited his father's unfinished project car—a modified Tamaraw FX. But this wasn't your typical Toyota; its body was custom-built by skilled Filipino tinsmiths, so thick and durable that it could withstand even bullets. Originally gasoline-powered, later converted to diesel, the Tamaraw carried years of his father's hard work—crafted with love but limited by a teacher's modest salary.

When his father suffered a stroke, Elijah took responsibility for the Tamaraw. One day, while running errands, the car broke down due to a faulty alternator. Stranded and struggling financially, Elijah waited for a mechanic friend to help. Before the repair could arrive, a traffic enforcer threatened to have the car impounded, forcing Elijah to pay a bribe just to keep his father's beloved car safe.

That moment changed everything. While waiting, Elijah asked himself: How many drivers go through the same ordeal? From that experience, RoadHero was born—envisioning a network of mechanics ready to respond quickly to breakdowns, making roadside assistance accessible to everyone, especially middle-class car owners with secondhand vehicles.

"At RoadHero, whether your ride is fresh from the dealership or a trusted 90s classic, we make sure it feels brand-new every time we serve you."

Today, Elijah carries forward this mission with the same grit and resilience his father showed in building that Tamaraw FX. A graduate of STI College with a major in Mobile App and Web Development, he is now the Chief Marketing Officer of a respected Harvard-trained law firm in Massachusetts, a Bible-believer, and a proud advocate for mechanics everywhere.

Meet Our Founders

The passionate leaders and game changers behind RoadHero's mission

Elijah Judson Alanzalon

Elijah Judson Alanzalon

Chief Marketing Officer

Founder

A graduate of STI College with a major in Mobile App and Web Development, Elijah is currently the Chief Marketing Officer of a respected Harvard-trained law firm in Massachusetts. A Bible-believer and proud advocate for mechanics everywhere, he brings both technical expertise and deep compassion to RoadHero's mission.

His mission is simple: to provide service in minutes, not hours, and to ensure every driver feels secure, valued, and cared for—no matter what car they drive.

Making roadside assistance accessible to everyone, especially middle-class car owners with secondhand vehicles, just like his father's beloved Tamaraw FX.


Jonathan Eldy Baldivicio

Jonathan Eldy Baldivicio

Full-stack Infrastructure Engineer

Co-Founder

Jonathan (also known as Nathanne Isip) is a software engineer and full-stack developer based in Metro Manila, Philippines. He have a solid grounding in software engineering principles, leadership roles, and customer-service experience, making them well-versed not only in writing code but also in managing projects and collaborating with users and teams.

Technically, Nathanne works across web, mobile, and embedded systems. He is also active in embedded programming, contributing Arduino libraries, and exploring hardware-software integration. Besides coding, Nathanne appears is to continuous learning and sharing. His repositories are varied, spanning low-level concepts (like virtual machines, instruction decoding, memory management) to higher-level user-facing interfaces and developer tools.


Team Members

The passionate team behind RoadHero's mission

Kyle Rafhael Pillas

Kyle Rafhael Pillas

Customer Service /
Quality Assurance Specialist

Co-Founder

John Marlon Bardaje

John Marlon Bardaje

Concierge Coordinator /
Mechanic Affiliation Specialist

Co-Founder

Ready to Experience the RoadHero Difference?

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